This main oven control knob is a genuine New World part, manufactured by the company specifically for their own appliances. The knob is used to set the temperature of your main oven (as opposed to the top oven or grill); since the numbers are already printed on your oven, this knob simply uses a clearly-marked line to show you what temperature you have designated.
The New World oven knob has a shiny silver finish that looks excellent on its own and, more importantly, ought to fit right in with your existing oven. We should make it clear that this spare part is not suitable for any and all New World ovens; this is why we recommend that you find your cooker's model number and specify this while searching.
You may also find that this main oven control knob is compatible with your Stoves oven, but again, we suggest entering your brand and model number on the previous page to ensure that you're purchasing the right part.